CovellumCovellum

Journal

Writing from the studio.

Visual design as a traffic and conversion channel

Visual design is commonly treated as a finishing layer, applied once a website functions. Measured against how search engines rank pages and how visitors decide whether to proceed, it operates...

When the search result becomes an answer

For two decades, being found online meant ranking in a list of links. A business optimized for that list, and a position on the first page produced visits. That mechanism is being displaced, and...